Categories: Techtoday
Microsoft Skype has announced that Skype will regularly release ads when making free phone calls. Considering that the service has been abused by users for years, with overseas callers leaving their Skype calls running as they go about their business, it's only a fair trade. According to the news reports, the "Conversation Ads" will be limited to Skype-to-Skype calls for non-paying users without Skype credit. To be honest, most people have an innate ability to filter out advertisements anyway, so the advertisements probably won't matter as much. And if they do click on it on impulse and end up purchasing something on the Microsoft Store, then good for Skype.
There are a lot of alternatives to Skype though most have never reached the level of brand recognition Skype has reached. Forums have regularly dissed Skype's voice quality, but the penetration of the utility, which is available in smartphones, tablets, Linux, Mac OSX, and of course Windows machines, make it surprisingly ubiquitous even in places like China.
Perhaps the utility requires an update or complete reinstall to trigger the advertisements, but I haven't seen any advertisements quite yet despite making regular PC-to-PC calls on my Linux and Windows machines.
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